Protoking is an industrial design consultancy with exceptional strength in design for manufacture. They offer a one-stop solution, from product concept to development, prototyping and mass-manufacture. Protoking pushes creative and technological limits to bring ideas to life.

Formerly a firm specialising in engineering and prototyping services, they expanded into the field of design and innovation, with an intent to move up the value-chain. We worked closely with the team to derive a suitable business model, together with a matching brand story and go-to market strategy.

“From concept to product, we get it done.”

The name Protoking is inspired by the gregarious personality of the founder, Garrick Soon. The insignia of a lion brings forth a ‘can-do’ attitude and represents Protoking’s team of tenacious and talented individuals.


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