Material Innovation Workshop

Philips mobile phone is the market leader in China and seeks to extend the lead with cutting edge design that goes hand-in-hand with material innovation.

Conducted a 2-day “Sketching with Materials” workshop for the design team in Hong Kong. The workshop was meant to sensitize designers to the semantics of metals – functional and perceptual attributes, and effective use in designs. Included brainstorm sessions to expand possibilities with materials, finishes and technologies. Possibilities were filtered, roadmapped and translated into R&D assignments.

ClientPhilips SingaporeServicesInnovation,