Nature’s Nest

Nature’s Nest is a young Singaporean brand specialising in bird’s nest and other traditional health foods. We were tasked with redesigning the brand to better express their approach towards promoting traditional remedies – reinventing heritage, renewing perceptions. By presenting bird’s nest in a new, revolutionary way, they hope to appeal to younger consumers and encourage them to integrate bird’s nest into their modern lifestyles.

We worked closely with the client to develop the new logo and brand colours as well as the individual and festive packaging designs, just in time for Chinese New Year 2016. The new logo was crafted to resemble a nest, a universal symbol of familiar comfort and nurturing. By steering away from specific imagery such as birds and herbs, the logo is made more versatile, applicable for a herbal tea range, healthy snack range or whatever else the future holds for Nature’s Nest.

ClientNature's NestServicesBranding, Strategy, PackagingYear2016Linkwww.naturesnest.sg