CityLife

Citylife, by Citylong Group, carries a wide range of lifestyle goods such as storage containers, chairs, drawer units and more. We were tasked to develop proprietary packaging for their multi-utility shelf, as well as a marketing brochure.

The final packaging solution allows customers to carry the disassembled shelf easily, and is also easy to take apart. The box also does not use any glue, making it eco-friendly.

To promote the shelves, we also created a mini-campaign. By using visual examples, we encouraged users to imagine how the shelves would fit into their daily lives.

ClientCitylifeServicesPackaging, Graphic Design, MarketingYear2015Linkwww.citylong.com.sg